Friday, December 25, 2015

Buriram Global House Store offers exclusive private label brands to Buriram Home Builders

The Buriram Global House Store which is closing on December 31, 2015 at 7pm and will be closed January 1, 2016 has exclusive private label home building materials | small appliances | garden tools | Power tools | hand tools | irrigation | kitchen furniture | toilets | taps | sinks | rain gutters | ladders primarily made in China at very attractive margins according the "The nation" newspaper article below. 



Global house will resume operations in full on January 2, 2016.  Normal delivery fees will apply starting January 2, 2016.  There will be no deliveries of home building materials in Buriram by the Buriram Global House Store on January 1, 2016 due to the store closing.  

From The nation Newspaper article:

GLOBAL expects gross margin to expand further after the 15-30bps expansion in 3Q14-1Q15, backed by its new cross-selling product strategy and a switch in the way it sells its private brand. Strategies for its private brand include appointing direct salespersons to push the products and adjusting packaging and pricing. This began in July 2014 and was applied to all stores in Nov 2014. GLOBAL expects this to raise sales of its private brand to 12% of sales in 2015F from 11% in 1Q15 and 10.5% in 2014, good news for margin since margin on its private brand is 30-40% compared to the 12-13percent for other brands.

 In April-May 2015, SSS growth improved to +2-3% (vs. +0.4% in 1Q15 and -11.3% in 2Q14), off last year's low base. Behind this was fading store cannibalization upon a full year of operations at Udon Thani, Nong Khai, and Chonburi (3-4% to SSS growth) and the reopening of its Surin store, closed five months after a concrete wall collapsed in May 2014 (2-3% to SSS growth). Without 2014's problems of cannibalization and Surin store closure, we expect GLOBAL to report the sector's best SSS growth at 3% in 2015F (vs -6% in 2014).

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